The series begins with the original Basics of Licensing followed by the sequel Basics of Licensing: Licensee Edition. Each book has been developed in cooperation and with full endorsement from LIMA.
Co-authored by two industry pioneers, Gregory J. Battersby and Danny Simon, who possess a combined licensing experience of 60-plus years, the Basics of Licensing book series explores all aspects of establishing and running a licensing program from the perspectives of different types of licensing professionals. Whether the reader is a licensor or a licensee, a licensing agent or a manufacturer's rep, the business person will get the true insights on how to maximize his or her position in the world of licensing.
From the fundamentals of securing intellectual property rights, to the finer points of contract negotiation, product development, marketing strategy and more, this book contains every minute detail. The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more.
N.K. Krishnanand, National Sales Manager, Aadarsh Pvt. Ltd., says, "The book is a go-to resource for those seeking the most comprehensive information on the structure and operation of a successful licensing program. The Basics of Licensing book series explores every aspect of licensing from the perspectives of top professionals in the industry. We are very proud to publish this series of books in India, and helping out the licensors & licensees section."
Whether the business person's are licensor or manufacturer focused on entertainment, brands, fashion, sports, celebrities or non-profit properties, the Basics of Licensing offers insights that will help them reach the objectives while minimizing the risk of costly mistakes.
Aadarsh Pvt. Ltd. is into children's book designing, illustrating, publishing and printing since 1989. Over a period of time they have become a virtual one-stop solution enterprise for a host of diverse printing & packaging needs like e-books, author services, licensing, designing etc.