With more than 8000 professionals in the field of international higher education offering their thoughts and sessions conducted by various experts - NAFSA 2013 was a grand success.
Mike Elms CEO and founder of Hot courses made his mark at the conference with a presentation on 'online search trends based on student interactivity'.
Some highlights from the presentation and the results of a survey conducted on more than 600 students are given below.
It all starts with a 'Search'. Most students who land up on Uniguru for the first time search for information based on the following parameters:
- By program / course - 50.4%
- By location - 19.7%
- By the name of the institution - 29.9%
Points to Ponder:
- 78.4 % students were sure about which country they wanted to study in, and 53.9% students were sure of which city they wanted to study.
- 38% students felt that reading about institutions in their own language was essential while 30% students did not think that this was an essential aspect, and it did not impact their decision in choosing an institution.
- 50.6% students were willing to study in American universities who offered their courses to students at satellite campuses in other countries.
- Online degrees do not find much favour with students, and nearly 64% students feel that an online degree is inferior to regular campus-based full-time degree.
- Nearly 48% students opine that their parents and family members play a major role in influencing decisions on which college and course to choose.
- A major portion of the survey respondents - 41% students said that they applied to one or two universities.
- 22% students applied to four institutions and 36% students applied to more than four institutions.
- Nearly 50% students began actual research on short-listing their institution just six months before their course start-date, and about 15% students started their research work a full two years before their course start-date.
NAFSA: Association of International Educators was established in 1948 as the National Association of Foreign Student Advisers with the aim of promoting higher education at the university level in the USA. Conferences are conducted regularly to gauge the needs of prospective students and to measure the efficiency and efficacy of institutions across the USA.