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One third of Indian Students Use Internet To 'Research for Schools'

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We all are aware that students make use of Internet to search details of colleges for their higher education while most of us prefer face-to-face interaction with the management and then decide which college to apply for.

Well, this is a common procedure being followed these days. But, did you Know that 75% of Indian Students use internet to research for colleges?

Surprised!! well here are more details which proves the fact. A survey titled 'GenY Survey 2012-13' has revealed its report which shows how the use of Internet has been growing among Indian students and the statistics of growth as well. Read on to know in detail.

The survey says that one third of Indian Students use TWITTER to communicate with peers. Nearly 7 out of every 10 high school students own mobile phones and nearly 20% use their mobile phones to access the internet, this is nearly a two fold jump compared to just 12% seen in year 2009.

The survey was conducted by IT major TCS on nearly 17,500 high school students across 14 Indian cities. The survey found that smart devices and exceptional levels on Online access are making this generation the most connected generation.

The insights provided by the survey is as following:

  • 3 out of 4 students said "Research for School" was the MAIN Reason to access the Internet followed by the Social reasons like Chatting/ Connecting with friends. On total, it is 62% of students.
  • Today, accessing e-mail is a growing preference (49% vs 44.54% in 2011-12) at the cost of listening to music (45.47% vs 50.27% in 2011-12).
  • Using Cyber Cafes as an online access point has dramatically dropped from 46% in 2009 to 14% today.
  • 1 in 5 respondents spend between a nearly 2-3 hours on the Internet daily while 1 in 5 spend between 1-2 hours.
  • Mobiles (18.17%) have emerged as the fastest growing mediums for accessing the Internet among Gen Y, at the expense of home (72.03% vs 84.29% last year), School (14.41% vs 22.08%) and Cyber Cafes (13.57% vs 20.54%).
  • 74% of those surveyed said they use Facebook the most to communicate while 54% used SMS - both significantly higher than the number of students who said they used voice calls (44%) for the same purpose.
  • Tablet ownership made an entry this year with 38% owning a device, with 40% metro-based respondents owning one compared with 35% in mini metros.

FACEBOOK stands as the top most preferred site by students

Social networks like Facebook are the primary and clear favorite among Gen Y to connect with their peers with 92% of respondents preferring this social platform. Other social platforms like Orkut have taken a backseat with a 28% preference.

List of Electronic Devices being used the most among students.

Early use of career sites like Linkedin are more popular in business centric metros (20.22%) compared with mini metros (8.86%) were Linked-In is still catching on.

However, IT remains the top career preference amongst youngsters irrespective of geography with Engineering and Medicine following. Media /Entertainment is emerging as a clear urban favourite, but the biggest gainer has been banks and financial services.

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