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Microsoft Targeting the Education Market with Discounts

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Microsoft Targets the Education Market
The Microsoft is now targeting Education Market with surface RT Giveaways and Discounts. Yes, the Giveaway at ISTE 2013 will be followed by discount offer during the Back to School season is ON.

After giving away the TechED attendees for just $99, Microsoft is now getting ready to sell the Surface RT at K12 and Higher Educational Institutions at a slightly higher price of $199.

However, it seems like Microsoft is now trying to get rid of all those unsold surface RT tablets in a flash. But, Microsoft has a completely different explanation for this.

According to Ryan Lowdermilk, technology evangelist for Microsoft and host of the Windows developer show, the reason why Microsoft is offering such aggressive pricing to educational institutions is because it is something it has always done.

He says "Microsoft's mission in education is to help schools, students and educators realize their full potential. We do this by investing in education institutions through software, hardware and services at affordable prices. We think Surface RT is a terrific tool for teaching and learning, and we want students and educators to have the best technology on the market today".

More details on this offer are expected to be available at the upcoming ISTE (International Society for Technology in Education) event, where Microsoft plans to give away as many as 10,000 free Surface RT's to "qualified ISTE 2013 attendees and their schools", as a part of its Classroom Surface Experience Project.

About Offer: The "Microsoft Surface for education limited-time offer" will be available between June 17 and August 31, 2013, according to a brochure detailing the program. Under the program, Surface RTs without keyboards will go for $199 (normal estimated retail price is $499). With a touch keyboard, the discounted price is $249 (estimated retail price is $599), and with a type keyboard the discounted price is $289 (estimated retail price is $629).

The offer is available direct from Microsoft to K12 and higher education institutions. It is available to schools in Australia, Austria, Belgium, Canada, China (via Digital China), Denmark, Finland, France, Germany, Ireland, Italy, Japan, Korea, Mexico, Luxembourg, the Netherlands, Norway, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, United Kingdom, and the United States.

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