MICA is the leading B-schools, which is known for its leadership in Communications Management. This program is designed for building a domain expertise in the area of Advertising Management & Public Relations and prepare professionals to address the growing needs of the industry.
MICA is one of the best B-Schools of India. The institute was established in 1991 and over the years emerged as a pioneer in meeting the integrated marketing communication needs of the industry, government and community. Today, it is the alma mater of professionals serving in communications management, marketing, marketing research, advertising, media and communications-driven businesses.
"MICA has been a pioneer in using e-learning to deliver programs in Advertising Management & Public Relations. With an association with Ivory, MICA will be able to care to the growing needs of the industry globally," says, Kapil Rampal, Director, Ivory Education Private Limited.
The Program Director of PGCRM is Dr. Falguni Vasavada Oza. Dr. Oza is the Chairperson of Online Programs since 2009. She also has been Coordinator of Advertising Management area since 2007 and is also a member of MICA's Management Committee. She has done her Ph.D. In Advertising and has academic experience spanning across over 12 years. She has numerous books, publications and papers to her credit.
Duration: This one year program intends to set a benchmark for those who aspire to excel in this field. Entire approach of this program is to impart domain expertise in Advertising Management. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.
The participants can attend the classes with broadband connectivity at their homes, offices or any other place of their convenience. The classes are held twice a week. Answer to any queries about the program is available at firstname.lastname@example.org.
The course is likely to commence from July 2013. Graduates in any field from a recognized university are eligible for this course. Ivory Education will also provide placement assistance to those who successfully complete the program. In India, the program fee is kept at Rs. 1,15,169 (including 12.36% service tax).
Prospectus and Application form for the program can be downloaded free of cost at www.ivoryeducation.com.