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Attano announces ChapterBuy: Dawn of a New Era in Textbooks

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Attano announces ChapterBuy
Mumbai, India, Tuesday, June 4, 2013: Attano, India's first and largest store for interactive educational eBooks, has released ChapterBuyTM, allowing students to buy individual chapters from a vast selection of titles by leading publishers across Engineering, Management, Science, and Commerce. With ChapterBuyTM students can choose from tens of thousands of eChapters available on Attano.

ChapterBuyTM gives students the choice to mix and match the chapters they want from the best titles for their course curriculum, without purchasing the whole eBook. This announcement marks another milestone in Attano's mission of making quality educational content personalised, affordable and available to all.

Chapters start from just Rs 3 and can be downloaded on to Android, iPad, and Windows devices. Once downloaded and bought, the content can also be accessed in an offline mode, which allows students to study it on the go. Each chapter costs approximately 15% of the cost of the eBook. A student who has bought a chapter can later buy other chapters or the whole eBook by paying only the difference.

ChapterBuyTM directly addresses the pain students go through the year after year of having to use multiple text and reference books. Rather than, wait in line at the library or refer to faded photocopies, they can save time, effort and money by buying individual eChapters from attano.

Soumya Banerjee, CEO, Attano, affirms, "This are a culmination of everything we've learnt from our unique position as India's #1 educational eBook store, feedback from customers, students, publishers, and observations of key trends and buying patterns. We hope to arm the current generation by making good study material as accessible and as affordable as possible. We hope to repeat history; repeat what sachets did for shampoo sales, iTunes did for music sales while helping content owners fight piracy. Convenient, Affordable ChapterBuyTM changes everything."

With ChapterBuyTM Attano has teamed up with trusted publishing giants like Pearson Education, Sheth Publishers, and Laxmi Publications to offer this win-win proposition to students and publishers.

"Selling by chapters has tremendous potential for students and for publishers. It means that we will now be able to reach a vast bank of students with high-quality educational content, which is exactly tailored to their educational curriculum and needs. Attano, in addition to being the first mover in the eBooks retail space, has identified this gap, and we are proud to partner with a company that has a long-term vision for education in India," said K. Srinivas - Vice President, Higher Education, Pearson Education.

"ChapterBuyTM is going to change the way students buy and read educational textbooks in India. Previously buying multiple reference books for every subject was an expensive proposition. Now with ChapterBuyTM, students can choose as many chapters as they like from any particular title. Selling by chapter is a natural extension of the eBook partnership we share with Attano," said Deepak Sheth, Director, Sheth Publishers Pvt Ltd.

With ChapterBuyTM, Attano's technology-led disruption has created a whole new category centered around choice while unlocking value for the entire ecosystem.

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