Ram, after seeing a many kids playing with digital devices thought 'Why not use the same technique for Learning Purpose in India'. He says that using digital devices for learning purpose is not a big deal. Delivering the right kind of content at a price point that is affordable for them is the key for the success of the model, he points out for.
Well, his idea soon got translated into Edutor and its Augmented Classroom Solution. He says "The idea is to give the students a medium they are quite intimate with. We have decided to give them a tool that can lessen the weight of their bags and enhance the scope of learning".
Are you thinking of "How It Works?" Well, here is the answer for your question- Now you can audit the learning experience of students. You can tell them what they are reading and for how long. They can access the content offline as well as online. The moment he comes online, the device would send the administrator the history of content access.
About Ram, his idea and Success Lines :
Ram, who is the founder-CEO, knew well that the task was too big for him to handle it individually. Started off a one-member firm, Edutor soon had three mor people in the promoter group. Prasanna Boni, a technocrat, joined as COO, Sravan Narasipuram as Vice-President Engineering, and Ramesh Karra as Vice-President (Sales and Marketing). All these had good experience in the technical, development and marketing fields.
How could he do it? Ram says that he was successful in getting commitment from Shashi Reddi, the founder Chief Executive Officer of AppLabs, at the end of the pitch presentation. He believed in the idea of Ram and finally agreed to invest.
Edutor's first generation product, Edutor Advantage Home Learning Device, eas launched in March 2011 in some schools of Hyderabad and Bangalore. They sold more than 2500 devices. Meridian school in Hyderabad was the first school to adopt this solution- for class 8th, 9th and 10th. Upto 700 students studying in these classes will now be using Edutor's Tablet Solution in school and at home. While the tab priced at Rs.5500/- per piece. In fact, it is not an easy job for them to start. Akaash was just coming in and price of tablets are set to be dropped significantly.
Ram believes that the cost of the device is not a big issue. "It is convenience for students and comfort for teachers in getting quick feedback on the learning experience that counts. A teacher can tell apart, why a student is getting less marks, why he is reading more or not reading a lesson. They can also appreciate the proportionate marks one gets , the time one spends on a subject", he explained.
"The school general and teachers in particular, has control over the tablet. They can decide what apps a student can access. We do offer curricular, co-curricular and extra-curricular content. We have also tied up with Next Education, University of Cambridge and Britannica for content. The school can decide whether the student can access the Internet and what to access there. We can say, fix only Wikipedia or a few dictionaries, if they choose to opt for them", he said.
He has a very strong betting on -a recession proof idea! "Yes, you cannot stop studying in the times of recession. We are there to address this need", he said. However, Ram seems to be very firm and believes in the story. His words with pride was "We know we stand out with the content-plus-device Formula".