The space of Global business continues to be more complex, still, there is greater demand for specialized and flexible programmes to meet needs of corporates and students. GMAC - Graduate Management Admission Council ensured that 51% of programmes reporting more applications compared with the previous year.
The survey said that overall demand is growing among a greater variety of programme types, including part-time self-paced, flexible and online distance MBA's as well as specialized master's degrees in business including IT Management.
David Wilson, President and CEO of GMAC said "As the global business space continues to become more complex, there is greater demand for specialized and flexible programmes to meet needs of both corporates and students".
"Worldwide, these diverse programmes are drawing different kinds of students. Technology is a part of the solution to this challenge, but it is not the entire solution. Flexibility in the delivery mode, pressure of the programme and characteristics of the class disciple are the variables in the graduate education solutions being offered. The message students and companies are sending is clear : One size does not necessarily fit all", he explained.
The trend towards greater internationalization in applicant pools continues with most of the programme types reporting increased or steady application volume from foreign citizens. The quality of applicant pools remains strong. Some 90% of all MBA programmes and 94% of specialized master's programmes reported that the applicant pool in 2012 was more than or as qualified compared with the previous year.
A total of 744 programmes from 359 B-schools in 46 countries participated in the survey carried out by GMAC, a non-profit education organization of leading business school and owner of the Graduate Management Admission Test (GMAT). GMAT is based in Reston, Virginia and has regional offices in London, Gurgaon and Hong Kong.