The mission covers adults beyond the age of 15, has assessed close to 2crore adults and issued literacy certificates. The aim of new awareness campaign is to give a boost to this ambition programme whose benefits are yet to reach all the corners of the country.
The National Literacy Anthem was composed by Acclaimed Lyricist Javed Akhtar and sung by Alka Yagnik and sonu Nigam was released at the Historic Red Fort by Kapil Sibal. And, a promotional video featuring Sharukh Khan, Kareena Kapoor, Anil Kapoor and Shabana Azmi was also launched.
Kapil Sibal, during the launch unfurled the literacy theme flag "We will take literacy, education and empowerment to every village in the country". On emphasizing the importance of female literacy he said "We might send Chandrayan to Moon and Mars mission but if we don't give education to women, we cant fly".
"We need co-operation from all sections of our society, including volunteers, Grampanchayat representatives and Bollywood celebrities to make it a success, he added.
Jagmohan Singh Raju the Director General of National Literacy Mission Authority, said that they are targeting to cover 70 million people in next five years under this mission. "Our target for the nest five years is to cover 70 million people out of which 60 million will be females", said Raju.
The Ringtone of the anthem was released by D Purandeswari, Minister of State Human Resource Development. Anshu Vaish the secretary of department of school Education and Literacy said that India needs Freedom from Illiteracy.