Why Indian Students Prefer Higher Education?

Recently, Google researched that India is the No 2 in education related searches, just after the US with 40% searches related to higher education. Indian students gives first priority to the higher education.

Rajan Anandan, Vice president and MD of Google India said that, "40% students have a priority on finding out more about a course, a college and higher education in general. The trend that we have noticed that 44% of searches are in IT and vocational courses, 40% searches are related to finding more about Bachelor's degree, in the most searched on Engineering, followed by Medicine and 16% searches related to master's programmes with MBA topping the list".

The 'Students on the web' report, compiled by combining Google search query patterns and offline research conducted among 2,229 respondents in the age group of 18-35 years in seven metro cities by TNS Australia, found that online sources affect the final educational decisions taken by five out of six students.

"Placements are the top priority fro students in selecting a college to study in, which is followed by faculty and course content", says report.

Anandan also said,"Through the study, we found that students take a minimum of six months to decide on the course and college while they are in class 12. the search queries coming from mobile phones have also increased considerably, showing a growth of over 135% year by year and amounting to over 22% of all education related search queries".

Around 66% students said that they use their mobile phones to access internet in India. In that 46% of students want to watch videos when it comes to doing their research.

The report further says,"46% students want to watch videos on career options placements, 44% want videos on faculty, 29% for videos of classroom sessions and 27% to help them take more informed decisions.