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AIM-The Case Method and Management Effectiveness

The Asian Institute of Management, Manila is one of the few schools in Asia today that use the case method exclusively. AIM's roots run deep, having been established in partnership with Harvard Business School, the vanguard of case method teaching. The Institute has seen competent students come through their MBA program to become very successful in their chosen careers.

AIM alumni testify that it is the case method that has really helped their careers progress. “Taking the real world scenario I can feel the difference in my work place after going through the MBA program," says Deepti Srivastava, MBA 2008, Global Marketing Manager for Hexaware Technologies. “I'm thankful to all my Professors who did a pretty good job of drilling us and I am proud to be a part of AIM."

“The Case method is a very practical way of approaching a course such as MBA," says Deutsche Bank Philippines Business Analyst Mohit Khandelwal, MBA2009. “Studying under the case method means that you will be made to go that extra mile compared to a plain vanilla lecture approach. To quote an example, not only do you have to understand the concept but also apply it in a real-life case scenario. It trains you to apply the various tools in order to analyze the core issue (not to forget that you also learn to integrate). This training for me has made the transition back to work-life not only simpler but also beneficial especially in problem diagnosis."

“The case method has helped me to think, analyze and look for solutions to issues in a structured manner," said Rohan Khera, MBA 2009, Hewlett-Packard Singapore Product
Marketing Manager. “The real life marketing & strategy cases that I discussed in the case rooms at AIM have equipped me with good frameworks that help extensively in my role as a marketing manager."

“The case method helped us develop the ablity to analyze and synthesize various business scenarios," says Savtanter Gadoo, MBA 2009, Consultant for Cognizant Business Consulting India. “The theory of business is important to know but it is critical to understand how
to implement it. That is where the case method comes handy."

AIM students go through intensive training with 800 cases during the 16-month MBA program. In the beginning of the program, students take a Myers-Briggs Type Indicator (MBTI) test, to assess their personalities. MBTI results, nationalities, gender, and work experiences
are taken into consideration when students are assigned to their learning teams. Cases, assignments, and projects must be done with the assigned learning teams. With this setup, students learn to communicate and deal with different personalities and backgrounds.

Students also undergo a tradition called Written Analysis of Cases (WAC). A case is usually given on Friday afternoon at 5pm and a complete analysis and action plan must be submitted by 8am the next morning. Students learn to perform under pressure, grooming them to make critical decisions and manage a complex set of tasks. At the end of the program, they return to work with a rich experience and extensive management capabilities.

AIM offers the highest quality and most rigorous forms of management training in Asia today.AIM is one of only 20 schools in Asia with full AACSB accreditation (Association to Advance Collegiate Schools of Business). Since 2001, AIM has consistently ranked among the Top 100 world business schools in the Aspen Institute's Beyond Grey Pinstripes. AIM also generates cutting edge knowledge in Asian development topics such as entrepreneurship, country business systems, microfinancing, and private-public partnerships. AIM is also a founding member and peer of Association of Asia-Pacific Business Schools (AAPBS), comprising the business schools such as CUHK, HKUST, KAIST, Keio University, NUS, Queensland, Sasin, Otago, and Tsinghua.

(Note: This is a sponsored article and has NOT been written by the PaGaLGuY Editorial Team. It is intended from an informational perspective only and it is upto the readers to research and verify the claims and judgments in the article before reaching a conclusion.)

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