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Digital Marketing: Scope and opportunities

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You want to eat the best pizza in your town and you have no idea where you can get it. What will you do? Ask your friends? If it is a new place for you then what will you do? Google it! The process of marketing things on Internet or any digital platform is known as digital marketing.

With the growing market of e-commerce sites and the growing tendency of people to search and buy things online, there is a huge scope for digital marketing activities such as search engine optimization (SEO), search engine marketing (SEM), content marketing and various others.

What is Digital Marketing?

Digital marketing can be defined as the activities done for marketing a product using digital technologies which mainly includes the Internet. Branding of a product is done through the Internet due to the tremendous reach of Internet to the masses.

The job profiles coming under digital marketing are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing
  • E-mail Marketing
  • E-commerce Marketing
  • Campaign Marketing
  • Pay per Click (PPC)
  • Web analytics

Career scopes in digital marketing

Scope of Digital Marketing:

With people preferring to buy grocery items to furniture to clothing to jewellery online, the job opportunity in the field of digital marketing is really high. It is expected to have around 150,000 jobs in different profiles by 2020. There is a shortage of digital professional in the market as there is less awareness about this profile.

There are various certifications like Google analytics certification, Google AdWords certification which can fetch well-paying jobs in various companies.

Where to learn digital marketing?

There is no regular course for digital marketing in any university of India. If you are interested in learning the basics of digital marketing, you can take up various online courses which are offered by different institutes. More than learning, marketing is a thing of instinct and intelligence.

There is no particular degree needed to learn digital marketing. Any graduate can learn this subject and at times, people without a degree are also found to excel in this field. This field requires less theoretical learning and more application.


The payscale of professionals working in the field of digital marketing ranges from Rs. 10,000 per month to Rs. 2,00,000 per month. The payscale varies with the efficiency of the employee.

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