April 24, 2001
New York: Comcast Cable Communications, Inc. the third largest cable company in the United States, has announced that Indian American Kavita Vazirani has been made national director of media services.
Vazirani, who joined Comcast in 1997, will oversee Comcast's media strategies, including developing an infrastructure for management of national cross-channel advertising inventory; managing media planning, buying and direct response advertising with external agencies; and supervising traffic operations for the national marketing department.
Prior to this appointment, she served as manager of media services. In that capacity, she managed an in-house media group providing research and media planning services to the various Comcast departments, coordinated media buying and assisted Comcast divisions with media planning projects.
"Kavita has been instrumental in our strategy to effectively market Comcast's products and services," said Andy Addis, vice president of marketing. "Her drive, commitment and experience will continue to help us excel in a competitive marketplace as we bring our customers the products and services that connect them to what's important in their lives."
A resident of Trevose, Pennsylvania, Vazirani holds a bachelor's in broadcasting from Columbia College in Chicago, Illinois, and is currently pursuing a master's in professional communication at LaSalle University in Philadelphia.
Founded in 1963, Philadelphia-based Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Providing basic cable, digital cable and high speed Internet services, Comcast Cable has approximately 18,000 cable division employees and serves more than 8.4 million customers in six geographic regions.
For the year that ended December 31, 2000, the company reported consolidated revenues of $8.22 billion, a 25.9 percent increase from the $6.53 billion reported in 1999. Consolidated operating cash flow increased 31.4 percent to $2.47 billion from the $1.88 billion reported in 1999.
